Grande Ecole Program - Master in Management with Major in Marketing and Communication De Vinci Higher Education - EMLV - Ecole de Management Leonard De Vinci, France

The Master in Management (Grande École Program) is a state-recognized French degree that prepares students to navigate the major transformations reshaping business and society. Entirely taught in English, the program is designed for future managers who wish to develop a strong foundation in management while gaining deep exposure to technology, international mobility, and responsible leadership.

Major: Marketing & Communication

The Marketing & Communication Master’s specialization trains operational managers who wish to exercise responsibilities in the fields of marketing, communication, and events. Designing and managing the offer—product or service—and making it known—media and events—are the challenges that future graduates will face in a highly digital and international environment.

The teaching methods, based on numerous case studies and applications used in marketing and communication functions, allow the development of technical and managerial skills sought after on the job market.

This course welcomes international students, reproducing the multicultural and international atmosphere of large companies.

Master Marketing & Communication: sample modules

• Marketing Management
• Social Media Marketing
• Digital advertising
• Web project management
• Communication strategy & events
• SEO/SEA UX Design
• Data management & Data analytics
• IT Security & Ethics
• Mobile marketing

Skills developed in the Master Marketing et Communication

• Mastering offline and online marketing and communication tools
• Manage and animate communities
• Design a 360° advertising campaign
• Know the principles of mobile application and website development to discuss and follow the specifications of a service provider
• Understand mobile marketing and connected objects
• Integrate events into a communication strategy