Bachelor of Digital Marketing and E-commerce Manager GEDU - Ecole de Management Applique (EMA), France

The programme is structured around three core skill blocks, which form the professional foundations of the role:

• Block 1 – define an organisation’s digital marketing and e-commerce strategy
• Block 2 – produce and manage the digital resources required to deliver the action plan
• Block 3 – oversee digital marketing and online sales activities within a responsible (CSR) framework

Delivered over one academic year, this certification offers a targeted set of competencies designed to strengthen the expertise of future digital marketers. Students play an active role in their success by building a portfolio of deliverables linked to the RNCP qualification. To achieve the award, each student must complete the equivalent of 40 full-time working days of professional experience.