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Master of Science in Digital Marketing and Omnichannel Strategy (1st Year Entry) MBS School of Business - Montpellier Campus MBS School of Business - Montpellier Campus, France

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EUR 17200

Annual Tuition Fee

!
*Subject to change and other fees
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EUR 90 Waived

Application Fee

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24 months

Duration

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6

IELTS

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80

TOEFL

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55%

Min GPA

Program Overview

The marketing challenges of tomorrow will consist in understanding digital marketing and the omnichannel approach to make the decisions that will capture value from your customers and create value for your company. In this specialisation, you will find out what digital marketing is in a customer centric perspective as well as how to implement an omnichannel strategy to manage a growing digital culture. You will focus on developping and implementing tools to improve the consumer experience and increase your sales. Last but not least, you will deal with applying creativity to innovate when defining meaningful and useful metrics.


OBJECTIVES:

  • Understand what digital marketing and an omnichannel strategy is.
  • Drive digital marketing strategies through customer-centricity approach.
  • Implement an omnichannel strategy focus on the customer journey.
  • Define creative and innovative digital metrics to measure the customer experience within your organisation.
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Additional Information

Program Level Master's Degree

College/University Processing Time 30 Days

Program Format Full-Time

Temporary Resident Permit (APS) work permit

Program Intake

Open

Sep 2026

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have a 3-year bachelor's degree.

    6 IELTS Score
    80 TOEFL Score Minimum Overall Score
    95 Duolingo Minimum Overall Score
    55% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

    Average Tuition Fee Per Year

    17200

    Tuition Fee
    (EUR)

    EUR 90 Waived

    Application Fee
    (EUR)

    25000 Per year

    Average Cost of Living
    (EUR)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    Check program website for more information about funding options.

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