Bachelor of Arts (Hons) in International Fashion PR and Communication (Top-up) Coventry University - London Campus, UK

This course is aimed at learners holding Level 5 qualifications in a range of areas, including fashion design, media or business management. It could be useful for you if you wish to pursue a career in fashion public relations.

• Gain specialised knowledge in international fashion public relations, learning how to craft compelling narratives, design and manage PR campaigns, and handle brand communications across different global markets.
• Develop skills in strategic public relations, media planning, digital communication, digital media analysis and metrics measurement. You will have the opportunity to learn how to promote fashion brands and engage with various media platforms.
• Learn how to create content and manage integrated marketing campaigns that combine creativity with strategy in the fashion industry. You'll also have the opportunity to explore brand values and consumer trends to craft impactful brand communication.

Why you should study this course

• This course is led by experienced academics specialising in fashion PR, communication and digital marketing. Their industry expertise and research provide students with knowledge and real-world insights.
• Located in the heart of London, our campus offers unrivalled access to one of the world’s fashion capitals. You may have the opportunity to engage with PR agencies, fashion events, trade fairs and the latest industry trends.
• Our academics work closely with industry experts to ensure the course content reflects the media platforms, communication tools and software most widely used in today’s industry.
• Through a combination of practical experience, industry insights, and a well-designed curriculum, you will have the opportunity to develop the skills and knowledge needed to excel in your chosen field. This course’s focus on employability should help you prepare for roles in the fashion industry.
• Develop fashion-specific practical skills in leadership, management and teamwork through a range of teaching and learning styles, while also formulating entrepreneurial and innovative solutions to challenges in the fashion industry.