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Master of Digital Marketing Cape Breton University Cape Breton University, Canada

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CAD 16500

Annual Tuition Fee

!
*Subject to change and other fees
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CAD 80

Application Fee

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16 months

Duration

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6.5

IELTS

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80

TOEFL

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73%

Min GPA

Program Overview

As technology reshapes how consumers behave, how organizations compete, and how markets evolve, the demand for skilled digital marketers who can think strategically, analyze data, and use AI responsibly has never been stronger. The Master of Digital Marketing (MDM) at Cape Breton University equips students to lead and innovate in today’s data?driven, AI?enabled marketplace. In just 16-months, students will build the strategic mindset and technical skill set employers demand, blending marketing strategy, analytics, consumer behaviour, and the responsible use of AI and automation.


Through immersive labs, case studies, and culminating in a Master’s project, students will apply classroom learning with the same tools trusted by industry to solve real?world challenges. Offered in-person with full?time and part?time options, the MDM program welcomes recent graduates, working professionals, and career changers ready to accelerate their growth in a global field.


What skills will I gain from this program?

  • Data analysis, visualization, and enterprise technology use
  • Predictive modeling and practical machine learning
  • Applied AI and AI ethics in technology
  • Sustainability and supply?chain analytics grounded in Indigenous principles
  • Research, writing, and critical?thinking skills
  • Optimization, analytics, and decision?making under uncertainty
Read more

Additional Information

Program Level Master's Degree

College/University Processing Time 30 Days

Program Format Full-Time

Post-Graduation Work Permit (PGWP) work permit

Program Intake

Open

Sep 2026

General Admission Requirement

  • IELTS
    • Minimum Overall Score - 6.5 - With No Band Less Than - 6
  • TOEFL
    • Minimum Overall Score - 80 - With no score less than - 20
  • PTE
    • Minimum Overall Score - 60
  • DUOLINGO
    • Minimum Overall Score - 125.0  

Academic Requirement

  • Minimum Level of Education Required: To be accepted into this program, applicants must have a four-year undergraduate degree (or equivalent) from a recognized or accredited university in science, mathematics, computer science, business, economics, or engineering.
     
  • Minimum grade point average (GPA) of 3.0 (73-76%) or B in the final 60 credits of study.
    Successful completion of a statistics course with at least a 70% final grade.
  • Applicants who do not meet standard academic criteria may be considered for admission based on GMAT scores and/or professional experience, as outlined on a CV.
  • Prior work-related experience of 2 years is recommended but not required.

6.5 IELTS Score
80 TOEFL Score Minimum Overall Score
60 PTE Score Minimum Overall Score
125 Duolingo Minimum Overall Score
73% CGPA Minimum Overall Score

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Tuition Fee

The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the Programs page.

Average Tuition Fee Per Year

16500

Tuition Fee
(CAD)

CAD 80

Application Fee
(CAD)

11000 Per year

Average Cost of Living
(CAD)

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The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

Check program website for more information about funding options.

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